Community and Social Responsibility

Jetlak Cares

We make products for Kenyan families. It only makes sense that we invest in the communities those families call home. Jetlak Cares is our commitment to giving back, not as a marketing exercise, but as a core part of who we are.

Our Flagship Partnership

New Life Home Trust Christmas

Every December, the Jetlak team heads to New Life Home Trust to spend the holiday season with children who need it most. This is not a one-off donation or a photo opportunity. It is an annual tradition that our team looks forward to, plans for, and participates in with their whole hearts.

New Life Home Trust provides rescue, rehabilitation, and placement for abandoned and orphaned babies in Kenya. Our partnership supports their mission through direct financial contributions, product donations, and most importantly, the time and presence of our people.

For many on our team, the annual Christmas visit is the highlight of the year. It is a reminder that the work we do, making food and drink products, connects to something bigger than revenue targets and production quotas.

Beyond Christmas

Year-Round Community Investment

Jetlak Cares extends beyond the holiday season. Throughout the year, we invest in the communities surrounding our Ruiru facility and across the regions where our products are sold.

Nutrition Education

We partner with local schools and community organisations to promote healthy eating habits and raise awareness about the nutritional value of locally produced food.

Farmer Support

Through our direct sourcing model and AgriFI partnership, we support farming communities with fair pricing, consistent demand, and sustainable agricultural practices.

Local Employment

With over 300 employees, the majority from the surrounding communities, Jetlak is a significant local employer. We prioritise hiring from the areas where we operate.

Community Wellness

We support community wellness events and health initiatives that improve the quality of life for families in our operating areas.

Our Impact

Giving Back Since 1994

32+

Years of Community Support

300+

Local Jobs Created

Annual

New Life Home Trust Partnership

1000+

Farmers Supported Directly

Get Involved

Want to Partner With Jetlak Cares?

If you represent a community organisation, school, or non-profit and would like to explore a partnership with Jetlak Cares, we would love to hear from you.