Our Story
From Kenya's Orchards to Every Family's Table
In 1994, when Kenya's food manufacturing industry was still finding its footing, Jetlak Foods opened its doors on Factory Road in Ruiru. The mission was straightforward: make food and drink products that Kenyan families could trust.
What We Make
Seven Brands, One Philosophy
We are the company behind FruitVille (100% real fruit juice with no added sugar), Nuteez (Kenya's original peanut butter), Frosti (fruit-flavoured refreshment), NuZiwa (plant-based oat drink), Waba (mineral water), Savanah (family-sized fruit drinks), and Marche (lime cordial).
Seven brands, one philosophy: if it carries the Jetlak name, it has to be good enough for our own families.
How We Work
Quality Starts at the Source
Our approach to quality starts at the source. We work directly with Kenyan farmers, not through middlemen, to secure the best raw materials the land produces. This direct-from-farm model means we know exactly where our ingredients come from, and our farmers know exactly where their harvest goes.
Inside our Ruiru facility, every batch goes through rigorous quality checks before it leaves the factory floor. We have invested heavily in our processes because we understand that quality is not just what goes into the product. It is what the customer gets out of it.
Direct Farmer Partnerships
No middlemen. Full traceability from farm to factory.
KEBS Certified
Every product meets Kenya Bureau of Standards requirements.
AgriFI Partnership
EU-funded programme supporting sustainable sourcing.
Our Journey
32 Years and Counting
Jetlak Foods opens on Factory Road in Ruiru
FruitVille and Nuteez launch as flagship brands
National distribution across Kenyan retail chains
Waba mineral water and Savanah family drinks join the portfolio
AgriFI Challenge Fund partnership for direct farmer sourcing
NuZiwa plant-based oat drink and Frosti launch
32 years, 7 brands, 300+ employees, and still growing
Who We Are
The People Behind Your Food
300+
Team Members
From our factory floor to sales teams across the country
36%
Long-Term Retention
Over a third of our team has been with us for more than eleven years
Since 1994
Building Careers
People who make your food believe in what they are making
Beyond Business
Jetlak Cares
Every December, our team heads to New Life Home Trust to spend the holiday season with children who need it most. Through Jetlak Cares, we support community health, nutrition education, and grassroots work that changes lives.
Learn More